Posted in Environmental Industry News and Rumors

1% for the Planet – 20th Anniversary Interview

1% for the Planet was founded in 2002 by Craig Matthews (former owner of Blue Ribbon Flies) and Yvon Chouinard (founder of Patagonia). They have been friends and fishing buddies since the 1980s when Yvon walked into Blue Ribbon Flies…

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Posted in Environmental

1% for the Planet

I have long admired 1% for the Planet. Founded by Yvon Chouinard (Patagonia) and Craig Matthews (Blue Ribbon Flies) in 2002, its goal was to help protect the planet by giving 1% of each of their annual sales – whether…

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Posted in Commentary and Reflections

Yvon Chouinard: Finding Perfection in Fly Fishing through Simplicity

The latest issue of the Big Sky Journal has an interview with Yvon Chouinard. The focus on the interview is on Tenkara fishing and finding simplicity in fly-fishing. Read any of what he’s written or said, and it always comes…

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