Yvon Chouinard, founder and owner (along with his wife) of Patagonia, the outdoor clothing company, has announced he will transfer the company (value approximately $3 billion) to a set of trusts. The goal is to preserve the company’s independence beyond…

1% for the Planet was founded in 2002 by Craig Matthews (former owner of Blue Ribbon Flies) and Yvon Chouinard (founder of Patagonia). They have been friends and fishing buddies since the 1980s when Yvon walked into Blue Ribbon Flies…

I have long admired 1% for the Planet. Founded by Yvon Chouinard (Patagonia) and Craig Matthews (Blue Ribbon Flies) in 2002, its goal was to help protect the planet by giving 1% of each of their annual sales – whether…

The latest issue of the Big Sky Journal has an interview with Yvon Chouinard. The focus on the interview is on Tenkara fishing and finding simplicity in fly-fishing. Read any of what he’s written or said, and it always comes…