Posted in General Comments Industry News and Rumors

No More Fly Fishing Barbie Dolls

The New York Times has an article on how women are the fastest-growing demographic in fly fishing. And like most other things in our society the growth of women participating in fly fishing will be good for everyone. Manufacturers such as Orvis, Patagonia, and Simms have increased the promotion and…

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Posted in Industry News and Rumors

Orvis 50/50 Campaign

Women make up only 30% of fly fishers according to the 2017 Special Report on Fishing published by the Recreational Boating and Fishing Foundation and the Outdoor Foundation. Orvis has set out to change that. Its new 50/50 campaign has set a target of 50 percent participation by women in…

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Posted in General Comments

Puget Sound Fly Fishing Fair

One of the great things about fly-fishing is the amazing amount of information there is about fish, the fisheries, and casting. There is always something more to learn. Books, magazine articles, videos, and knowledgeable friends can provide a good deal of that information. But there is something very special about…

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Posted in Technique and Tips

Fly Fishing The Greater Yellowstone: Lessons Learned

Any experience, or set of experiences, in life will result in memories; hopefully more good than bad. But experience without an opportunity to learn from that experience means Travel, and most life experiences for that matter, result in memories – hopefully more good than bad. In addition, if we pay…

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Posted in Technique and Tips

Northwest Steelhead Primer

Leland Miyawaki, former Fishing Manager of Orvis Bellevue, has written a terrific piece on Northwest Steelhead. Leland discusses how Northwest steelhead are categorized by the years they spend in the ocean before returning to spawn and what gear is needed for each year group. He also discusses fishing tactics and…

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Posted in Environmental

Climate Change: A Time to Act

I came across a timely article in Conservation Hawks. Called “A Time to Act”, it was written by Yvon Chouinard (Patagonia), Craig Matthews (Blue Ribbon Flies), Tom Rosenbauer (Orvis), and Todd Tanner (Conservation Hawks). Conservation Hawks is a non-partisan group of hunters and fishers united by a desire to pass…

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Posted in Environmental

Orvis and Trout Unlimited Partner to Repair Culverts

Many years ago, I was in graduate school, studying water resources (Department of Civil Engineering, Oregon State University). Not having grown up in the Pacific Northwest, I wasn’t familiar with the problems of migratory fish – specifically, salmon. A lot of research was going on regarding fish ladders and ways…

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Posted in Commentary and Reflections

Gink and Gasoline on the New Orvis Marketing

Gink and Gasoline has a new post reflecting on the ways Orvis is changing the way it markets itself. Orvis understands it has an image problem – derided by a good number of critics for many years a “lifestyle company” – and has aggressively set out to reclaim its place…

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Posted in Gear

Sling Packs

The fly fishing vest has been the garment that for decades marked someone as a fly fisher. Originally made of cotton canvas, the short-waisted vest with its many pockets was as distinctive as the fly rod and reel. Over time, the hot canvas vests gave way to lighter, cooler vests…

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Posted in Commentary and Reflections

A Shared Demo Day – Cooperation as a Model

Walk into any fly shop, even one loaded with high-end gear, and you’re looking at a very small business. The industry itself is very small. Field and Stream’s Fly Talk blog (see link) reported last year that a study done for  American Fly Fishing Trade Association found that sales for the…

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