Posted in Commentary and Reflections

Orvis To Cover Travel Costs for Employees

Orvis has joined a number of other companies who have said they will cover travel costs for women needing to go out of state for abortion-related medical treatment. See their letter below. The post on their Facebook page has generated…

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Posted in Commentary and Reflections

Mend

This is a video that’s nominally about fly fishing and traumatic brain injury. But it’s so much more. It’s about hope. And as 2022 begins with all the same perils and terror that we saw in 2021, maybe a message…

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Posted in Gear Technique and Tips

Rethinking Fly Rod Assembly: The Twist is Out

Everyone learns a number of fundamental sills at the very start of his or her journey in fly fishing. These are things like how to assemble the fly rod (most are in four sections); string the fly line through the…

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Posted in Commentary and Reflections

Orvis Letter on AAPI Racism

Yesterday, Orvis posted the above letter on its Fly Fishing Page on Facebook. There were overĀ  1,500 posts in response. From a very rough count, I estimate that anti-Orvis posts were running about three to one over those thanking Orvis…

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Posted in Commentary and Reflections

Give Thanks With A Moment of Chill

Orvis, as they did last year, launched its Moment of Chill for holiday season. These are short videos that can lift one’s emotions with a trip into nature with no commentary and only a restful musical score. In an always…

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Posted in Environmental

Orvis Moment of Chill

Orvis has released a series of short daily videos for this holiday season that are intended to provide a relaxing time-out from the stresses associated with the holiday season; they work just as much for the sturm und drang of…

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Posted in Gear

Orvis Helios 3D Review

Periodically I like to cast fly rods from different rod companies. It provides an opportunity to learn the differences in action and performance between rods of a similar class. That then requires me to adjust my casting stroke to obtain…

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Posted in General Comments Industry News and Rumors

No More Fly Fishing Barbie Dolls

The New York Times has an article on how women are the fastest-growing demographic in fly fishing. And like most other things in our society the growth of women participating in fly fishing will be good for everyone. Manufacturers such…

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Posted in Industry News and Rumors

Orvis 50/50 Campaign

Women make up only 30% of fly fishers according to the 2017 Special Report on Fishing published by the Recreational Boating and Fishing Foundation and the Outdoor Foundation. Orvis has set out to change that. Its new 50/50 campaign has…

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Posted in General Comments

Puget Sound Fly Fishing Fair

One of the great things about fly-fishing is the amazing amount of information there is about fish, the fisheries, and casting. There is always something more to learn. Books, magazine articles, videos, and knowledgeable friends can provide a good deal…

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