Posted in Industry News and Rumors

Orvis On Sale at Fishwest: Economies of Scale At Work

Fishwest is one of the biggest internet fly fishing retailers. For years, they have sold gear from all the big names (e.g., Patagonia, Simms, Sage, Winston, and many others). I had posted earlier (see here) about the economies of scale emerging in the retail fly fishing market. That post included…

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Posted in Gear

Retooling the Rod Inventory: Considering the Orvis Helios 2 8-Weight

I’ve had a long affection and appreciation for Winston rods. For years I admired the reputation and mystique of the Winston brand. I’ve owned a 5 weight BIIIX for over three years that I used on the Cedar and Yakima rivers. I loved its beautiful green color, the build quality,…

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