1% for the Planet was founded in 2002 by Craig Matthews (former owner of Blue Ribbon Flies) and Yvon Chouinard (founder of Patagonia). They have been friends and fishing buddies since the 1980s when Yvon walked into Blue Ribbon Flies…

Robert Traver, whose real name was John D. Voelker, was a lawyer, author, and fly fisherman from Upper Michigan. He is best known for the novel, Anatomy of a Murder, that was turned into a critically praised and popularly successful…

The path toward competence in fly fishing – or any craft requiring knowledge and skills, is helped along by mentors, individuals acknowledged for their mastery of the subject and their ability to teach others. In fly fishing, these individuals are…