Sage and Rio To Sell Direct

I saw an article in Angling Trade yesterday that reported that Far Bank Enterprises will begin selling Sage and Rio products direct to consumers (Far Bank already offers its Redington brand direct). There was no press release referenced, and the article was mainly a teaser for a more in-depth report coming soon.

So Far Bank will be doing what Patagonia, Simms, and Orvis – among others – already do: support both retailer channels and direct sales.

I recall concerns expressed when Simms began to offer direct sales; so far, I’ve heard nothing to suggest they’ve hurt their dealers. Maybe it will be the same; we’ll have to wait and see.

More to come.

Author: Tom

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