I have long admired 1% for the Planet.

Founded by Yvon Chouinard (Patagonia) and Craig Matthews (Blue Ribbon Flies) in 2002, its goal was to help protect the planet by giving 1% of each of their annual sales – whether or not profitable – tp the work of environmental protection and restoration. Other businesses and organizations joined to support the movement, growing to now over 1,200 companies and groups.

I only recently became aware that individuals could join, and so did.

It is a worthy non-partisan, non-political organization dedicated to help preserve the planet we all share.

You can find more about 1% for Planet here.

Here is a video that explains the goal of the organization.

 

And finally, a few words from Yvon Chouinard (and it has Yvon fly fishing).