No More Fly Fishing Barbie Dolls

The New York Times has an article on how women are the fastest-growing demographic in fly fishing. And like most other things in our society the growth of women participating in fly fishing will be good for everyone.

Manufacturers such as Orvis, Patagonia, and Simms have increased the promotion and offerings of clothing and gear designed and built for women – not just having small and extra small sizes. Greater numbers of women will provide opportunities for more sales based on growth and not just replacement sales. Women will travel to destination fly fishing locations just like the men.

But this growth and promotion is not just about gear sales and travel dollars. It’s about acceptance and respect.

Women guides will offer different perspectives and means of coaching and instruction that will benefit all their clients. Women will be respected for their skills in fly fishing and accepted as full participants in the sport, not just as bikini-clad models at shows and in advertising – “no more Barbie dolls” as April Vokey calls them.

Reading the article made me cringe in terms of how women have been treated by fly shops, fellow guides, and even clients. As a society we should be long past that behavior. But as in most struggles for acceptance there is a long wade ahead as older ideas give way to younger ideas and young women.

You can read the article here.

Author: Tom

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