Industry News: Tom Morgan Rodsmiths, Simms

A few interesting news items from the business side of fly fishing.

Tom Morgan Rodsmiths is opening a shop in Bozeman Montana. The new owners, who bought the company from Tom and Gerri Morgan before his death in June 2017, plan to continue the dedication to custom craftsmanship that Tom Morgan Rodsmiths was built on. The shop will be next to the north Bozeman River’s Edge Fly Shop. You can read more here.

I plan on visiting it on my next trip to Bozeman – hopefully next year.

Simms has announced that Bart Bonime, who led the fly fishing marketing at Patagonia, will be joining the Simms team. He joins former Patagonia CEO Casey Sheahan, who is now Simms’ CEO. Read more here.

It will be interesting to see what this means for the next couple of years of product releases for Simms.

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