Posted in Industry News and Rumors

Lefty Kreh, Tight Lines and Fair Winds

I read that Lefty Kreh died today, March 14th, 2018 at the age of 93. Lefty lived a remarkable life – from combat veteran of the Battle of the Bulge, to tropical saltwater fly fisherman, to an innovative instructor who taught countless numbers how to fly cast. I only knew…

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Posted in Industry News and Rumors

Industry News: Tom Morgan Rodsmiths, Simms

A few interesting news items from the business side of fly fishing. Tom Morgan Rodsmiths is opening a shop in Bozeman Montana. The new owners, who bought the company from Tom and Gerri Morgan before his death in June 2017, plan to continue the dedication to custom craftsmanship that Tom…

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Posted in General Comments Industry News and Rumors

No More Fly Fishing Barbie Dolls

The New York Times has an article on how women are the fastest-growing demographic in fly fishing. And like most other things in our society the growth of women participating in fly fishing will be good for everyone. Manufacturers such as Orvis, Patagonia, and Simms have increased the promotion and…

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Posted in Industry News and Rumors

An Open Letter from Lefty

I found this posted on The FlyFishing Forum. Lefty Kreh updates us on his health. While he says he might be around for a few more years, and I certainly hope so, it certainly feels as if this is the end of his public life. A truly amazing man. To…

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Posted in Industry News and Rumors

Orvis 50/50 Campaign

Women make up only 30% of fly fishers according to the 2017 Special Report on Fishing published by the Recreational Boating and Fishing Foundation and the Outdoor Foundation. Orvis has set out to change that. Its new 50/50 campaign has set a target of 50 percent participation by women in…

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Posted in Industry News and Rumors

Visiting Your Fly Shop – What You Should Expect

I came across a post from Vail Valley Anglers on what one should expect when visiting a fly shop. I think it’s good to be reminded of what shopping used to be like when most retail business was conducted person to person by members of the local community. In many…

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Posted in Environmental Industry News and Rumors

Let’s Kick the Habit of Plastic Fly Containers

Do you ever think about how you add to the waste stream when you buy flies? I’m talking about those little plastic containers used to hold the flies you buy at your local fly shop. It may not seem like much, but you’re part of a big, big problem. The…

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Posted in Industry News and Rumors

Tom Larimer Joins G. Loomis

Tom Larimer announced yesterday he’s joining G. Loomis as Nation Sales Manager. Based out of Hood River, Oregon he is a well known guide on the Deschutes River and highly respected Spey-casting instructor. His move to Loomis follows a long association with Winston Rods where he was a technical adviser;…

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Posted in Industry News and Rumors

Sage and Rio To Sell Direct

I saw an article in Angling Trade yesterday that reported that Far Bank Enterprises will begin selling Sage and Rio products direct to consumers (Far Bank already offers its Redington brand direct). There was no press release referenced, and the article was mainly a teaser for a more in-depth report…

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Posted in General Comments Industry News and Rumors

How Fly Shops Price Gear

MidCurrent had a short article on how gear prices are set in fly shops. Except for a brief discussion on markup, most of the article focuses on the reasons for the lack of flexibility in retail pricing. That basically comes down to maintaining brand reputation and protecting fly shops from…

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