Posted in General Comments Industry News and Rumors

How Fly Shops Price Gear

MidCurrent had a short article on how gear prices are set in fly shops. Except for a brief discussion on markup, most of the article focuses on the reasons for the lack of flexibility in retail pricing. That basically comes down to maintaining brand reputation and protecting fly shops from…

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Posted in Commentary and Reflections

Resolutions

Early January of every year brings the human interest story on New Year resolutions by bright-eyed but seemingly empty headed talking heads on local television news. This year was somewhat more muted but present nonetheless. Perhaps, real news, or more likely sports reporting, crowded it out – as was certainly…

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